RAAAG Website Case Study: 3 Opportunities to Improve Conversions

The Website Fix Files #001 | An independent website audit by EasyStartup

Audit date: September 20, 2026
Website reviewed: raaag.in
Audit focus: Pricing page, user experience, and conversion opportunities

Three song packages. Three different prices.

But can customers actually hear the difference?

Imagine you're buying a personalized birthday song for someone special.

You discover three options: an AI-generated song for ₹499, an artist-written song with an AI voice for ₹999, and a professionally sung song for ₹2,999.

The prices are clear. The features are explained.

But how do you decide whether the premium package is worth the additional cost without hearing what each option sounds like?

That's one of the questions we explored during our independent website conversion audit of RAAAG.

In this case study, we'll examine what RAAAG does well, reveal three improvement opportunities, and explain how these changes could help customers make more informed purchasing decisions.

Let's open the case file.

What Is RAAAG?

RAAAG is a personalized music gifting platform that lets customers commission custom songs for special occasions.

Its offerings include AI-generated songs, songs with professionally written lyrics, and songs performed by professional singers.

Customers can choose from different packages depending on their budget, preferred production quality, and gifting occasion.

Because customers are purchasing a personalized audio experience, understanding how each package sounds is particularly important.

That makes RAAAG an interesting example for examining pricing page UX and conversion optimization.

What RAAAG Gets Right

Before discussing improvements, let's recognize the things the website already does well.

Our audit identified several useful elements of RAAAG's pricing experience.

1. Clear packages for different budgets

RAAAG offers three primary song packages:

PackageStarting priceEstimated delivery

Pocket-Friendly AI Song

₹499

1–3 days

Artist-AI Fusion Song

₹999

2–4 days

100% Artist Song

₹2,999

2–7 days

These options provide customers with different levels of personalization and production.

Someone purchasing a casual gift has a lower-priced option, while someone planning an important celebration can explore professional singing and studio production.

2. Transparent starting prices

The pricing page displays the starting price of each package.

Customers don't have to complete an enquiry form simply to discover how much a song costs.

This makes the initial comparison straightforward.

3. Delivery expectations are communicated

Personalized gifts are often purchased for a specific date.

RAAAG provides estimated delivery windows for its packages, helping customers understand how much time they should allow before their occasion.

4. Multiple contact options

The website provides contact options including WhatsApp, phone, and email.

Customers who need clarification or want to discuss a custom requirement have ways to reach the business.

Our observation: RAAAG has established a useful foundation. The next opportunity is making the journey from comparing packages to choosing one as intuitive as possible.

Our Website Conversion Audit: What We Found

We independently reviewed RAAAG's pricing page using a structured website conversion and usability audit.

The assessment examined multiple aspects of the purchasing experience, including package presentation, decision-making, mobile usability, trust signals, content clarity, and technical quality.

The audit identified several improvement opportunities.

For this public case study, we're sharing three findings that illustrate how the buying experience could be made clearer and easier.

The remaining findings, supporting evidence, and implementation recommendations are reserved for the detailed audit.

Finding #1: Customers Can't Directly Hear the Difference Between Packages

Area: Product presentation and pricing page UX

RAAAG's pricing page explains the differences between its three song packages using a detailed comparison table.

Customers can read about different vocal styles, lyric-writing methods, production quality, and customization options.

However, during our audit, we found that the pricing comparison did not provide a playable audio example for each package.

The website has a separate Sample Songs navigation option, but the audio examples are not integrated directly into the pricing comparison.

This creates an interesting challenge.

Customers are comparing music products primarily through written descriptions.

They can read that one package uses an AI voice while another includes a professional singer.

But they cannot immediately hear how those choices affect the final song.

Why does this matter?

Imagine choosing between two headphones without listening to either one.

You could compare their specifications, but you wouldn't know which sound you actually preferred.

A similar challenge exists when comparing personalized song packages.

Audio quality, emotional delivery, vocal style, and production are difficult to communicate through text alone.

Providing relevant audio examples could make the differences between the packages easier to understand.

Ezzy's Fix: Let the music speak

Add a short audio preview directly to each package.

An especially useful approach would be to create three versions of the same song concept.

For example, use the same birthday-song brief for all three packages.

Customers could then compare how that brief sounds when produced using AI, artist-written lyrics with an AI voice, and a professional singer.

This would help demonstrate what customers receive when choosing a higher-priced package.

What we would measure: Audio preview plays, package selections, and completed purchases.

The aim would be to test whether accessible audio comparisons help customers make more confident purchasing decisions.

Finding #2: The Pricing Table Doesn't Provide a Dedicated Selection Button for Each Package

Area: Calls to action and purchasing flow

RAAAG provides a prominent "Create Your Song" option in its website navigation.

However, the pricing comparison itself does not include a dedicated selection button for each of the three packages.

Customers can review the features and compare prices, but the table does not provide a direct action such as "Choose This Package" beneath each option.

This separates the moment of deciding from the next step in the purchasing journey.

Why does this matter?

Imagine spending several minutes comparing three products in a store.

You finally decide which one to buy.

But instead of being able to purchase it immediately, you need to find another counter to continue.

You might still complete the purchase, but the additional step serves no obvious purpose.

A pricing page should ideally make it easy for customers to act once they've made a decision.

Ezzy's Fix: Make the next step obvious

Add a clear button beneath each package:

• Choose AI Song — ₹499
• Choose Artist-AI Fusion — ₹999
• Choose 100% Artist Song — ₹2,999

When customers select a package, the next page should ideally remember their choice.

For example, someone selecting the ₹999 package could proceed directly to the song creation process with that package already selected.

This would eliminate the need to search for the correct package again.

On mobile devices, a carefully implemented sticky selection button could also make the next step accessible.

What we would measure: Package selection clicks, progression into song creation, and completed orders.

A higher click-through rate would be encouraging, but completed purchases would be the more meaningful business outcome.

Finding #3: The Premium Package Is Harder to Discover on Mobile

Area: Mobile usability and responsive design

During our audit, we tested RAAAG's pricing page at a mobile viewport width of 390 pixels.

The pricing comparison uses a wide, multi-column table.

On this screen size, the ₹2,999 premium package was not fully visible without horizontal scrolling.

The interface also did not clearly communicate that additional package information was available outside the visible area.

A floating WhatsApp button overlapped part of the comparison interface.

Why does this matter?

If customers don't realize that a comparison table can be scrolled horizontally, they may not discover every available option.

Even when they understand that scrolling is possible, comparing several columns across a narrow screen can require additional effort.

In this case, the package requiring horizontal scrolling is the highest-priced option.

We cannot conclude that customers are overlooking the premium package or that this issue is reducing sales without actual user behavior data.

However, the interface presents an avoidable usability challenge.

Ezzy's Fix: Give every package its own space

Instead of displaying the desktop comparison table unchanged on mobile, present each package as an individual card.

Each card could include:

• Package name and starting price.
• A short description of who it's suitable for.
• An audio preview.
• Important production features.
• Estimated delivery time.
• A clear package selection button.

Customers who want additional information could expand the card to view the complete feature list.

The detailed comparison table could remain available on desktop, where there is enough horizontal space.

What we would measure: Mobile package visibility, package selection rates, and completed purchases.

We would also test the revised layout across different mobile screen sizes.

The Bigger Lesson: A Pricing Page Should Help Customers Decide

All three findings point toward the same underlying opportunity.

RAAAG provides substantial information about its products.

The challenge is making that information useful at the moment customers are deciding what to purchase.

Consider the ideal buying journey:

Understand the options → Experience the differences → Choose a package → Complete the purchase

A customer should be able to move naturally from one step to the next.

Audio examples could help demonstrate the differences between products.

Dedicated selection buttons could make the next action clearer.

Mobile-friendly package cards could make every option easier to discover.

These improvements focus on helping customers understand and purchase the products RAAAG already offers.

They do not require changing the company's fundamental product offering.

How Much Could These Improvements Increase Conversions?

This is an important question, but it requires careful interpretation.

Our audit identified usability issues and opportunities for improving the purchasing experience.

It did not measure how many sales RAAAG is losing because of those issues.

We did not have access to the company's actual website traffic, conversion rate, revenue, or customer behavior data.

We also did not conduct an A/B test or complete the payment process.

Therefore, it would be misleading to claim that implementing these changes will increase conversions by a specific percentage.

Instead, we would recommend establishing a baseline and measuring the results of selected improvements.

The metrics we would track

MetricWhat it helps us understand

Audio preview engagement

Whether visitors listen to package examples

Package selection rate

Whether visitors proceed after comparing packages

Checkout completion rate

Whether more visitors complete purchases

Mobile conversion rate

Whether the mobile experience improves

Average order value

Whether customers select packages that fit their needs

If the data shows a meaningful improvement after implementing and testing changes, we can then quantify the results.

The goal is not simply to redesign a pricing page. It's to improve the customer experience and measure whether that improvement produces better business outcomes.

What Else Did Our Audit Discover?

The three findings discussed above represent only part of our independent assessment.

The detailed audit also examines additional areas of the website, including:

• Pricing transparency and additional charges.
• Customer reviews and trust signals.
• Product descriptions and comparison clarity.
• Accessibility and mobile usability.
• Technical quality and content presentation.
• Information customers need before making a purchase.

The complete report includes supporting evidence, individual findings, recommended changes, and implementation priorities.

Certain areas, including the complete payment process and actual customer behavior, require additional testing or access to business analytics before reliable conclusions can be made.

Those limitations are documented rather than presented as confirmed problems.

Our Final Takeaway

RAAAG offers an interesting product: personalized music designed to make special occasions more memorable.

Its pricing structure, visible starting prices, and delivery estimates provide customers with a useful foundation for evaluating its services.

The opportunities identified in our audit focus on improving how customers understand, compare, and choose those services.

A customer purchasing a song should be able to hear the differences.

A customer who has selected a package should have a straightforward way to proceed.

And a customer browsing on mobile should be able to discover every available option.

Sometimes, improving a website isn't about adding more features.

It's about removing unnecessary friction between a customer's interest and their next decision.

That's what we explore in The Website Fix Files.

Are You Part of the RAAAG Team?

We conducted this independent audit to explore opportunities for improving RAAAG's website experience.

The detailed report includes additional verified findings, supporting evidence, and practical implementation recommendations.

If you're part of the RAAAG team, we'd be happy to discuss the findings and how they could be addressed.

Contact EasyStartup to enquire about the complete website audit and implementation services.

About The Website Fix Files

The Website Fix Files is an independent website analysis series by EasyStartup.

We examine real websites, highlight what works, identify opportunities to improve the customer experience, and explore how targeted improvements can support business goals.

We help founders turn underperforming websites into faster, smarter, better-converting business assets.

EasyStartup — Better websites. Smarter experiences.

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Editorial disclosure: This is an independent, unsolicited website analysis based on publicly accessible information reviewed on September 20, 2026. EasyStartup is not affiliated with RAAAG, and this case study does not imply authorization, sponsorship, or endorsement by its owners. Findings describe the website as observed during the audit and may change as the website is updated. No conversion or revenue improvement has been measured or guaranteed.